Intro to Digital Marketing

Discover the evolution and purpose of digital media and why it is a disruptive wave of innovation. Understand the history, purpose, best practices, current trends, and pros and cons of current platforms. Learn how the principles of digital marketing can be used to enhance the customer journey. Gain a high-level understanding of key digital marketing principles, strategies, and platforms. Learn how companies utilize digital media for marketing, analytics, customer service and more.

Digital Marketing Strategy

Digital channels, along with the way we use them, will continue to change. However, there are foundational marketing strategy principles that will consistently guide professionals in the ever-evolving world of digital marketing. In this course students will learn to establish a Vision, set guiding and measurable digital marketing goals, identify and define Target Audiences, apply digital marketing tactics, and measure, analyze and assess results. Comprehension and application of these principles will enable students to build an effective digital marketing strategy for brands and businesses that achieves business objectives.

Digital Marketing Analytics

Good data analysis can make or break a company. Data should drive innovation, pricing, resources, and even culture. This class teaches how to capture the right data and then know what to do with it. Students will learn how to use both free and paid tools to capture and analyze data from various online platforms. The value of data and analytics is that students are much better positioned to make the right decisions. Considering that people who make decisions for the company are typically those that run the company, this class will give students a life-long standout skill.

Social Media Marketing Content

Content is king! This class helps students to become a king (or queen) of content. Understanding how to create and produce great content for all of the various marketing channels will become one of the student’s greatest skills. Learn how to identify and create great content through copy, pictures, videos, infographics, etc. Know the balance between content about yourself/your company vs. content about the customer’s true needs and interests. Begin to learn the power of content driven customer advocacy and how to drive measurable results.

Career Success

This course prepares the student to launch a successful job search. Students will prepare to enter the workforce with confidence as they acquire the resources needed to successfully find and progress in a career that aligns with their educational goals.

Digital Marketing Advertising

Large brands are shifting the majority of their advertising budgets toward digital and social media. In this course you will learn what social media advertising is and its principles. You will study, at a high level, how to implement a strong social advertising strategy across Facebook, Instagram, YouTube, and more. Discover how to analyze and optimize campaigns to increase growth and conversions. You will gain hands-on experience by creating ads including images, graphics, videos, and ad copy. Using original advertisements, you will create and execute advertising campaigns on several of the platforms studied.

Potential Employment

Social media continues to be an effective tool for marketing and advertising. Companies are eager to hire people to help lead out on their campaigns. Students who successfully complete the social media marketing certificate are encouraged to apply for the following positions:

Social Media Content Creator

Content creators are responsible for producing the content used for social media. This may include writing articles for blogs or taking pictures.

Social Media Coordinator

Coordinators are often responsible for collaborating between sales professionals and content creators to make sure content is meeting the needs of social media campaigns and scheduled appropriately.

Social Media Specialist

As a specialist, you would be responsible for overseeing one or more social media accounts. This may include communicating with clients, engaging with customers, and monitoring overall campaign success.

Social Media Manager

Managers may be dedicated professionals working with one company exclusively to oversee all of their social media efforts. Alternatively, managers may be responsible for an entire social media marketing team.