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adsmanager.com is a classified advertising website that has been offering free ad postings since 2003. It is not to be confused with the advertising tools provided by tech companies like Meta (Facebook) or Google, which are also known as “Ads Manager” or “Ad Manager”.

Adsmanager.com website

The website allows anyone to post and promote advertisements for free. According to the site, it has been active since at least 2003, making it an older player in the online advertising space. It operates as a general online platform for a variety of advertisements.

Other “Ads Manager” tools

The term “Ads Manager” or “Ad Manager” is a generic name for advertising management tools used by major tech companies. Context is necessary to determine which platform is being discussed.

Meta Ads Manager

This is Meta’s primary tool for running and managing ad campaigns across its platforms, including Facebook, Instagram, Messenger, and Audience Network.
It allows users to create and edit ads, define target audiences, manage budgets, and track the performance of their campaigns.

Google Ad Manager

It is designed for larger publishers who have significant direct ad sales and want a centralized place to manage inventory across websites, mobile apps, videos, and games.

This is an integrated platform for publishers to manage ad revenue.

WHAT IS IQRASOFT.COM

Iqrasoft.com is a Hyderabad-based business firm established in 2002, specializing in complete website services, digital marketing solutions, and web designing. They offer a range of services including web creation, graphic design, Google Ads services, social media marketing, eCommerce solutions, domain registrations, hosting services, and business consulting. The company has been active since the late 1990s and prides itself on delivering customer satisfaction through talented teams and comprehensive digital solutions.^[1]^[2]^[3]^[4]^[5]^[6]

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IqraSoft offers an extensive range of digital marketing services to help businesses boost their online presence and reach their target audience effectively. Their services include social media marketing, Google Ads management (AdWords), Google My Business promotion, Google AdSense optimization, affiliate marketing, and eCommerce digital marketing. They also provide business consulting and digital marketing training, as well as support for running advertisements both online and offline, including graphic design and multimedia production for digital campaigns.facebook+2

IqraSoft supports a wide range of advertising platforms that enable businesses to promote their products and services across multiple digital channels. These platforms include:

Google Ads, used for search, display, and video advertising campaigns targeting specific keywords and demographics.
Facebook Advertising, allowing businesses to create targeted ads based on interests, behaviors, and user demographics.
Instagram Ads, which focus on visually driven campaigns to engage audiences through posts, stories, and reels.
YouTube Advertising, offering video-based marketing options across global audiences.
E-commerce SEO and marketplace advertising, designed for platforms such as Amazon and other online retail channels.
Banner and display ad services, often used across various websites and ad networks integrated into their campaigns.iqratechnology+1

Through these platforms, IqraSoft helps clients reach diverse customer bases, optimize marketing budgets, and enhance return on investment (ROI).

IqraSoft supports major advertising platforms like Google Ads, Facebook, Instagram, YouTube, and marketplace channels such as Amazon, covering a broad digital presence.iqratechnology+1

In comparison, top digital marketing agencies in India—such as WebChutney, Mavlers, WPWeb Infotech, and WATConsult—typically also support these platforms but often offer broader media buying, influencer marketing, integrated content production, and proprietary analytics. Leading competitors tend to have a larger in-house team, offer international ad network integrations, and frequently manage globally recognized brand campaigns, which enhances their cross-channel coordination and strategic branding depth.wpwebelite+1

Here is a summarized comparison:

Feature/Platform	IqraSoft	Leading Competitors
Google Ads	Yes iqratechnology+1	Yes wpwebelite+1
Facebook & Instagram	Yes iqratechnology+1	Yes wpwebelite+1
YouTube	Yes iqratechnology+1	Yes wpwebelite+1
E-commerce/Marketplace Ads	Yes iqratechnology	Yes (Amazon, Flipkart, etc.) pwskills
Influencer Marketing	Limited/Unclear iqratechnology	Advanced, includes influencer reach pwskills
Integrated Media Buying	Basic facebook	Advanced (incl. TV, radio, OOH) pwskills
Proprietary Analytics/Automation	Not highlighted iqratechnology	Advanced/Proprietary tools pwskills

IqraSoft’s service set suits businesses seeking cost-effective, local expertise on core digital platforms, while larger competitors may be better for brands seeking global scale, advanced integrations, and data-driven campaigns.facebook+3

Performance-based pricing is increasingly prevalent among digital marketing agencies in India, though it is still one of several common compensation models. Many agencies use project-based, hourly, and retainer fee structures, but performance-based pricing—where agencies are paid according to campaign outcomes such as leads, sales, or conversions—has grown in popularity alongside the rise of performance marketing.bluegiftdigital+2

Performance-based pricing typically accounts for 5%–20% of a campaign’s ad spend and is especially common with services like pay-per-click (PPC), affiliate marketing, and lead-generation campaigns. According to recent assessments (2025), performance marketing constitutes over 40% of total digital ad spending in India, highlighting the substantial and growing preference for these models among both agencies and clients. However, many agencies still combine models, offering hybrid contracts that include a base retainer with performance incentives to mitigate risk and ensure consistent service delivery.growthhackers+3

In summary, while not the only model in use, performance-based pricing is a major and growing feature in the Indian digital marketing agency landscape, favored for its alignment of agency incentives with client results and measurable ROI.trinityp3+2

Key metrics used to measure performance in pricing contracts—especially in digital marketing—include:

Financial Metrics: These track the monetary impact and include contract value realization, return on investment (ROI), cost savings, annual recurring revenue (ARR), and spend under management.icertis+2
Time-Based Metrics: Metrics like on-time delivery, time to contract closure, contract creation and execution time, and renewal cycle times measure efficiency and the speed of contract processes.gainfront+2
Quality & Compliance Metrics: These include contract compliance rate, defect rate, contract accuracy, and adherence to service level agreements (SLAs).trackado+1
Efficiency Metrics: Average contract cycle time, contract approval turnaround, negotiation cycle time, and volume of processed contracts assess how resources and processes perform.icertis+1
Vendor or Campaign Performance: For marketing, this includes lead generation volume, conversion rate, cost per acquisition (CPA), click-through rate (CTR), and customer satisfaction.cobblestonesoftware+1
Risk & Dispute Management: Percentage of contracts with high-risk clauses, the number of disputes, and success in dispute resolution are also tracked, especially for risk-prone projects.gainfront+1
Renewal & Retention: Metrics such as renewal rates, timing, and customer satisfaction post-contract are used to gauge long-term value.trackado

The specific contract metrics applied depend on industry, contract type, and goals, but these core measures help ensure transparency and performance accountability in pricing contracts.cobblestonesoftware+2

Vendor performance indicators in pricing contract evaluation are specific, measurable criteria used to assess how well a vendor meets their contractual obligations and delivers value to the purchasing organization. These indicators are typically built into contracts as key performance indicators (KPIs) to ensure transparency, accountability, and continuous improvement.gatekeeperhq+2

Primary Performance Indicators

Quality: Tracks product or service quality, such as defect rates or issue resolution within service level agreements (SLAs).useprefix+1
On-Time Delivery: Measures the vendor’s consistency in meeting deadlines and delivery schedules.servicechannel+1
Cost Management: Assesses pricing consistency, competitiveness, and the vendor’s ability to deliver contracted savings or manage cost increases.gatekeeperhq+1
Compliance: Evaluates adherence to regulatory standards, contractual terms, and industry requirements.zengrc+2
Responsiveness/Communication: Gauges how efficiently the vendor handles inquiries, resolves issues, and maintains clear communication.servicechannel+1
Innovation: Looks at vendor willingness to propose and implement improvements for product, process, or cost savings.ramp+1
Risk Management: Analyzes the vendor’s ability to mitigate operational, financial, and compliance-related risks.zengrc+1

How These Indicators Are Used

Vendors are typically evaluated via scorecards or quarterly reviews using these KPIs, allowing organizations to compare supplier performance, flag underperformance, inform negotiation or renewal decisions, and ensure delivery aligns with contract goals. Automated tools and centralized vendor management systems further streamline the collection and analysis of these indicators for actionable insights, supporting both compliance and cost optimization.useprefix+2

By using these indicators, organizations ensure that contract pricing aligns with delivered value and that underperforming vendors are identified promptly for corrective action or replacement.gatekeeperhq+2