11 Great Free Online Courses for Digital Marketing
11 Great Free Online Courses for Digital Marketing
Ranking 11 Free Online Courses for Digital Marketing
1. Fundamentals of Digital Marketing
Offered by Google
There’s no better way to learn digital marketing than through the company that started it all. Google’s free online digital marketing course ranks right at the top of our list with good reason; it covers all aspects of digital marketing for beginners as well as intermediate users and it comes with free certification. Industry-recognized certification through Google is an ideal way to get your profile noticed and add to your skill-set.
This 40-hour free online course in digital marketing features 26 modules and can be completed at your own pace wherever and whenever you want. Each module consists of several lessons that include text, video, and quizzes to test your knowledge. If you don’t want to progress through the entire course you can pick and choose which lessons to add to your individualized learning plan. However, we highly recommend starting from the beginning and progressing step-by-step so you can receive certification.
While we won’t list each module, some of the subjects covered include:
• Building your web presence
• Planning your online business strategy
• Understanding search and how to improve your campaigns
• Getting noticed locally
• Building an online store
• Expanding internationally
• Social media marketing
• Mobile marketing
• Content marketing
• Email marketing
• Advertising and analytics
Cost: Free
Certificate: Yes
Time to Complete: 40 hours
Curriculum: Introductory to intermediate
User Experience: Excellent
Quality of Instruction: Excellent
Pros:
•Upon completion, students will receive an industry-recognized certificate to share on their CV and Linked-in profiles
•Lifetime access
•Quizzes to test your progress
Cons:
•None
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