If you know Basics of Digital Marketing, Now it is High Time to Learn Specialized Modules of Digital Marketing and Earn Smart Way.Choose Your Specialization according to your need and interest amd Learn the Way to Implement , like Facebook Ads and much more….

Digital marketing is a field that involves many specialized modules, including: 

1. Website Designing and Development
2. Domains, Hosting and Dashboard Management for Services
3. WordPress
4. Content Writing, Digital Content Creation Content Marketing : content marketing is a type of online marketing that involves generating, publishing, and distributing content to a specific audience. Businesses use it to attract attention and generate leads, grow their customer base, produce or boost online sales, increase brand awareness or reputation, and engage an online community of people. By generating and sharing great free material, content marketing draws new customers.Identifying the demands of the customer is the first step in content marketing. The material can then be delivered in a variety of ways, such as news, video, white papers, e-books, info graphics, email newsletters, case studies, podcasts, how-to manuals, question-and-answer pieces, photographs, blogs, and so on.
5. Webmasters Tools, Webmails and SSL Services.
6. Branding:- Branding is the process of creating a distinct identity for a business or individual in the minds of the public. It can include a company’s name, logo, visual identity, mission, values, and tone of voice. The goal of branding is to make a business known to the public and differentiate it from competitors. https://profilpelajar.com/article/Brand
7. Online Store Creation and Management :-
8. Affiliate Marketing :– Both affiliate marketing and referral marketing leverage third parties to drive sales to the retailer. However, affiliate and referral marketing differ in how they generate sales, with affiliate marketing relying only on financial reasons and referral marketing relying more on trust and personal relationships.Affiliate marketing is a type of performance-based marketing in which a company compensates one or more affiliates for each visitor or customer brought in through the affiliate’s own marketing efforts.
9. Digital Marketing Tools:- https://zapier.com/blog/best-digital-marketing-tools/
10. Search engine optimization (SEO):- A complex specialty that can help accounting firms achieve growth goals. Search Engine Optimization (SEO) : SEO is the process of increasing the quality and quantity of search engine traffic to a website or web page. Rather than direct or paid traffic, SEO focuses on unpaid traffic (also known as “natural” or “organic” results). Unpaid traffic can come from a variety of sources, such as picture searches, video searches, academic searches, news searches, and industry-specific vertical search engines.
11. Email marketing:- A specialized discipline that involves analyzing metrics and campaign results, such as click-through rates and sales. Email Marketing : Digital Marketing Modules and Most social media platforms have data analytics tools built in, allowing businesses to track ad campaign progress, performance, and engagement. Through social media marketing, businesses communicate with a variety of stakeholders, including present and potential customers, current and potential workers, journalists, bloggers, and the general public.. Typically, email marketing tactics aim to accomplish one or more of three primary goals: loyalty, trust, or brand awareness. Sending email messages with the goal of improving a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or persuading current customers to make an immediate purchase, and sharing third-party ads are all examples of the term.
12. Social media marketing (SMM):- Involves using social media platforms to connect with audiences, build relationships, and promote products and services. Social Media Marketing (SMM) : The use of social media platforms and websites to advertise a product or service is known as social media marketing. Social media marketing is growing more popular among practitioners and researchers, despite the fact that the phrases e-marketing and Best Digital Marketing Modules remain prevalent in academia.Most social media platforms have data analytics tools built in, allowing businesses to track ad campaign progress, performance, and engagement. Through social media marketing, businesses communicate with a variety of stakeholders, including present and potential customers, current and potential workers, journalists, bloggers, and the general public.
13. Google Analytics:- A tool that helps freelancers track website traffic, user behavior, and marketing performance. This information can help make data-driven decisions and improve online presence. 
14. Pay-per-click (PPC) advertising:- Involves placing ads on search engine results pages, social media platforms, and other websites. 
15. Marketing automation:- Uses digital channels, such as email, social media, and websites, to deliver personalized messages to audiences across multiple platforms. 
16. Social media advertising:- A separate field that involves promoting products on social media pages and attracting new audiences with influencers and groups. 
17. Search engine marketing (SEM):- Involves bidding on specific keywords by paying for them, which is similar to traditional advertising. 
18. Facebook Ads
19. Google Adsense Google AdSense : Google AdSense is a Google initiative that allows website publishers in the Google Network of content sites to deliver text, picture, video, or interactive media adverts that are tailored to the content and audience of their sites. Google is in charge of administering, sorting, and maintaining these adverts. They can make money via per-click or per-impression advertising. A cost-per-action service was beta-tested by Google, however it was cancelled in October 2008 in favour of a DoubleClick offering (also owned by Google).Google AdSense brought in US$3.4 billion ($13.6 billion annually) in Q1 2014, accounting for 22% of total income.
20. Google Adwords Google Adwords : Google Ads (previously Google AdWords) is a Google-developed online advertising network in which advertisers compete to have brief commercials, service offerings, product listings, or videos displayed to web users. It can insert adverts on non-search websites, mobile apps, and videos, as well as in the results of search engines like Google Search (the Google Search Network) (the Google Display Network). The services are charged on a pay-per-click (PPC) basis. Alphabet Inc’s largest source of revenue is Google Ads, which brought in US$134.8 billion in 2019. Google Trends : Google Trends is a Google website that evaluates the popularity of top Google Search queries in different countries and languages. The website makes use of graphs to compare the amount of searches for various questions across time.Google Insights for Search, a more complex and refined service that displays search trends data, was launched on August 5, 2008. Google Trends and Google Insights for Search were integrated on September 27, 2012.
21. Inbound Marketing :- Inbound marketing, in simple terms, is the process of helping potential customers find your company. … Inbound marketing is a strategy that utilizes many forms of pull marketing—content marketing, blogs, events, search engine optimization (SEO), social media, and more—to create brand awareness and attract new business.
22. YouTube Ads YouTube monetization : YouTube monetization can help you make money in a simple method. All you have to do is do one thing. Create a YouTube account and upload some videos with advertisements enabled. YouTube is going to be popular because people use it for entertainment, information, and everything else, and some smart youtubers are using it to make money. If you have at least 1000 subscribers on your channel and have watched it for at least 4000 hours, you can apply for a monetized application.
23. Become Successful Youtuber and Earn Smartly.
24. Linkedin Ads:- LinkedIn Ads is a paid marketing tool that offers access to LinkedIn social networks through various sponsored posts and other methods. Linkedin Ads is a powerful marketing tool for B2B companies to build leads, online recognition, share content, and more
25. Instagram Ads:- What are Instagram ads? Put simply, they’re advertisements on Instagram’s social media platform, which Facebook owns now. You can choose to use either photos or video for your campaign, and you can run them in the regular scrolling feed or Stories feature.
26. Whatsapp Ads:- From within the WhatsApp Business app, you can create Facebook and Instagram ads that lead to a WhatsApp chat with you. These ads can be tailored to your business. You can select photos for your ad, set a budget and duration, and choose a target audience.
27. If you have a Facebook account or Facebook page that is linked to your WhatsApp Business account, you can create ads that appear on both Facebook and Instagram.
28. If you don’t have a Facebook account or Facebook page, you can still create ads using your email address. These ads will appear on Facebook and Instagram.
29. Twitter/X Ads :- Twitter offers three types of bids (automatic, maximum, and target) and three ad options (promoted tweets, promoted accounts, and promoted trends). While promoted tweets cost $0.50 to $2 per action (this could be a retweet, follow, or like), promoted accounts cost between $2 and $4 per follow
30. Tiktok Ads :- TikTok Ads are promoted content (typically full-screen videos) that a brand or creator pays to run on the platform. There are three levels of TikTok Ads: TikTok Ad: A single advertisement. TikTok Ad Group: A collection of TikTok ads
31. Quora Ads:- Quora Ads is a self-serve advertising platform that lets you run native ads to over 400 million people on Quora around the world.
32. Pintrest Ads :- See where Ads are available to Pinterest Business accounts. Ads are regular Pins that you pay to be placed where people are most likely to see them. These Pins will surface in your desired audience’s home feed, category feeds, and relevant search results.
33. Canva and Canva Pro Designing :- Canva is a graphic design platform that provides tools for creating social media graphics, presentations, promotional merchandise and websitesCanva Pro is perfect for individual entrepreneurs, design pros, and professionals wanting full access to all Canva’s features. By going Pro, anyone working on their own can boost productivity and take Canva to the next level with time-saving premium features.
34. Ai and Machine Learning :- Machine learning is an application of AI. It’s the process of using mathematical models of data to help a computer learn without direct instruction. This enables a computer system to continue learning and improving on its own, based on experience.
35. Graphics Designing :- Graphic design is a craft where professionals create visual content to communicate messages. By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs to optimize the user experience. https://www.interaction-design.org/literature/topics/graphic-design?srsltid=AfmBOopGgwoLpbCH3BLDhvMiqJHSzTXgEDbqsneI03_mnV0uwHSfkbCZ
36. Desktop Publishing :- Desktop publishing (DTP) is the use of personal computers to design books and booklets that are intended to be printed by ink jet or laser printers. The software that supports desktop publishing has a WYSIWYG graphical user interface (GUI) to make the set-up for publishing as easy as possible.
37. Video Making :- The video production process consists of 3 main steps: pre-production, which is the planning stage for mapping out your strategy and script for the video, production is the phase in which the video is shot, and finally post-production, which involves editing the video, adding music and other effects.
38. Photoshooting :- A photography session and especially one in which a professional photographer takes photographs of someone or something for commercial use (as in a magazine an occasion when a photographer takes a series of photographs, usually of the same person or people in the same place: The athletes took part in a photoshoot on the glacier at Tignes, modelling skiwear. See also. shoot noun (PHOTOGRAPHS) Photography.A photoshoot can also refer to as a photo session, a shoot, or a photoshooting. 
39. Videography:- From a technical standpoint, videography refers to the electronic capture of moving images on electronic media, such as digital cameras, videotapes and streaming media. This includes specific methods of video editing and post-production as well.
40. Photography :- A photography session and especially one in which a professional photographer takes photographs of someone or something for commercial use (as in a magazine an occasion when a photographer takes a series of photographs, usually of the same person or people in the same place: The athletes took part in a photoshoot on the glacier at Tignes, modelling skiwear. See also. shoot noun (PHOTOGRAPHS) Photography.A photoshoot can also refer to as a photo session, a shoot, or a photoshooting. 
41. Video Editing :- Video editing is the process of manipulating and combining video files to create a finished video project. It involves rearranging video clips, adding effects, and making other technical changes to the video. The goal is to create a coherent final product that enhances the viewing experience. 
42. Voice and Music Production :- Vocal production is crafting the sound of the human voice in an audio recording and making sure it is intelligible and stands out. Browse through our resources below to learn more about vocal production and the different tools and techniques you can use to help them sit well in your mix.
43. Podcasting :- Podcasting is the preparation and distribution of audio files using RSS feeds to the computers of subscribed users. These files may then be uploaded to streaming services, which users can listen to on their smartphones or digital music and multimedia players, like an iPod.
44. Vloging :- “Vlogging” refers to video blogging and “vlog” refers to video blog. “Vloggers” is short for video bloggers. Vloggers create and share video content online to connect with followers. Vlogging has become increasingly popular in recent years.
45. Blogger  And Blogging :– Blogger is an online content management system (CMS) developed in the United States that allows multiple users to create blogs with time-stamped updates. It was created by Pyra Labs before being acquired by Google in 2003. The blogs are hosted by Google and can be viewed via a subdomain of blogspot.com. By using DNS facilities to send a domain to Google’s servers, blogs can also be viewed from a user-owned custom domain (such as www.example.com). Per account, a person can have up to 100 blogs or webpages.
46. E-commerce and Dropshiping :- E-commerce is the general term for selling goods and services online, while dropshipping is a specific fulfillment method within e-commerce. In e-commerce, the seller may own and store inventory in a warehouse or use third-party services, and may also manage shipping and delivery. In dropshipping, the seller doesn’t keep inventory, but instead redirects orders to a third-party supplier who ships the product directly to the customer. 
    
47. Website Store Making and Managing Online Stores :- Website store making and managing online stores involves creating and running an online business, including setting up an e-commerce website and managing it: 
48. Creating an e-commerce website:- This involves choosing a platform, such as Square, and creating an account. Then, you can:
    • Select a domain name 
    • Choose a template or theme 
    • Add your business name and logo 
    • Customize your homepage and other pages 
    • Add products and create listings 
    • Set up a payment processor 
    • Configure settings, such as tax or shipping calculators 
49. Managing the websiteThis involves running and marketing the online business, which can include:
50. Amazone :- Amazon is a multinational technology company that sells things online, provides cloud computing, digital streaming, and artificial intelligence services. It’s considered one of the Big Five American technology companies, along with Alphabet, Apple, Meta, and Microsoft. 
51. Amazon started as an online bookselling company, but now sells a wide range of products, including apparel, electronics, groceries, and more. It also has a business store where teachers can buy books and tools for their classes.
52. Shopify :- Shopify is a complete commerce platform that lets anyone start, manage, and grow a business. You can use Shopify to build an online store, manage sales, market to customers, and accept payments in digital and physical locations.
53. Noon :- Noon is an e-commerce platform and digital marketplace that operates in the United Arab Emirates, Saudi Arabia, and Egypt. It was founded in 2017 and is headquartered in Riyadh, Saudi Arabia. Noon offers a variety of products and services, including online shopping, food delivery, and mobile payments. Their products include men’s and women’s fashion, daily essentials, toys, electronics, household amenities, and stationary.
54. Ali Baba :- Alibaba Group Holding Limited
55. A Chinese company that specializes in e-commerce, retail, technology, and the internet. Alibaba is one of the world’s largest e-commerce companies and retailers. In 1999, Alibaba created Alibaba.com, its first website, which is a global online marketplace that connects buyers and suppliers. Alibaba.com offers low prices for business supplies in over 190 countries and has a directory of more than 200 million products from over 200,000 suppliers. Alibaba also has a sister marketplace called AliExpress, which is for consumers looking to buy individual products.
56. Mobile App Creation:- Mobile app development is the process of creating software that runs on mobile devices, such as smartphones, tablets, and digital assistants. The process can be broad or specific, and can include many steps:
57. Mobile App Development:- Mobile application development is the process of creating software applications that run on a mobile device, and a typical mobile application utilizes a network connection to work with remote computing resources.
58. Professional Services and CRM :- Customer relationship management (CRM) is a combination of strategies, practices, and technologies that companies use to manage and analyze customer interactions and data. The goal of CRM is to improve customer service relationships, assist with customer retention, and drive sales growth. CRM can also help companies stay connected to customers, streamline processes, and improve profitability
59. Google Site Kit:- Google Site Kit is a free, open-source WordPress plugin that allows users to integrate and manage Google’s website performance and analytics tools in one place. The plugin combines multiple Google products into a single dashboard, including Google Analytics, Google AdSense, Google Search Console, Google PageSpeed Insights, Google Tag Manager, and Google Optimize. This allows users to view data on performance, search engine optimization, and AdSense revenue without leaving WordPress. 
60. Site Kit can provide insights into how people find and use a website, and how to improve and monetize content. For example, Google Analytics can show how users interact with a website, including how they found it and what they do while on the site. Site Kit also provides basic reports for some services, such as “All Traffic” and “Search Traffic”. “All Traffic” shows the different traffic sources that people use to visit a site, while “Search Traffic” shows the impressions and clicks a website received over the last 28 days. 
61. Online Reputation Management (ORM) : Online Reputation Management (ORM) is a tool that aids in the management of your online reputation and the protection of your organisation. When we search for something on the internet, we first look at the reviews section, and then we can leave a positive comment for any firm that has provided us with services. Online Reputation Management is also a wonderful place to start building your professional profile. Reviews are an essential component of any brand’s reputation; they may make or break your reputation

What Are The Major Modules In Digital Marketing?

Are you interested in taking a comprehensive digital marketing course but are overwhelmed by the quantity of modules? Do you need further information on why there are so many course modules? We’ll make an effort to provide clarification in this essay on numerous digital marketing modules.

SEO, website design, social media marketing, email marketing, affiliate marketing, and other areas fall under the broad category of digital marketing which Digital marketing companies use.

These modules will be discussed by counsellors at various institutions that provide classroom or online digital marketing courses. Additionally, some modules are linked together. In that case, it’s critical to comprehend how those modules relate to one another.

Two Months Digital Marketing Course

50 Modules of Digital Training SyllabusDownload

Two Months Digital Marketing Course:-

Course Curriculam – Course Material – Day Wise Plan and Practices and Assignments.

EXAMINATIONS AND CERTIFICATIONS

COURSE RESOURCES

DOWNLOAD FORMS

PRACTICALS AND ASSIGNMENTS

SUBMIT YOUR ASSIGNMENTS

DO EXERCISES AND PRACTICALS

LIVE PROJECTS

SUBMIT YOUR PROJECTS

REVIEWS ON YOUR LEARNINGS

FINAL PROJECTS

Some Most Commonly In Demand Modules for Digital Marketing Are:-

Let’s look at each Major Modules in Digital Marketing:

1. Regional SEO

Nowadays, a lot of local requests are answered by Google and other search engines. Examples of common local keywords include “dental doctor near me” and “top heart hospital in Delhi.” The user is looking for outcomes from a city or from a surrounding region.

Local SEO should be a priority for companies with physical locations in cities. A local business should be listed and optimised on Google Business Profile, formerly known as Google My Business.

In SEO, GBP results are displayed before website results for local inquiries or keywords. Local SEO teaches you how to get your company to show up in Google’s 3-Pack results, or under the top 3 local results with maps.

2. SEO (Search Engine Optimisation)

Priority should be given to learning about general website SEO when studying digital marketing. A crucial lesson in learning how to get a website to rank highly on search engine results pages (Search Engine Result Page). The emphasis in this subject will be on learning off-page SEO and on-page SEO strategies.

You acquire high quality organic visitors if your website starts to rank well.

3. Designing websites

One of your most effective online tools is your website. The many modules in a digital marketing course should include instruction on how to build a dynamic website using CMS software like WordPress. You would be able to develop a designer website for real estate, corporations, educational institutions, hospitals, doctors, blogs, photography studios, fitness clubs, etc. without writing a single line of code.

You can also learn how to incorporate external technologies, such as live chat, traffic statistics tracking, etc., with your website in this module.

Basic SEO implementation is crucial in addition to website design. These two modules should complement one another because they are related.

4. Google Analytics

The primary goal of digital marketing is to increase visitors to our website or landing page. It becomes crucial to watch and monitor our website’s traffic as well as keep an eye on those of our competitors.

The Website Analytics module focuses on analysing traffic using technologies like Google Analytics.

5. Ads by Google

Running paid advertisements through the Google network is a crucial component of digital marketing education. Search Engine Marketing (SEM) PPC (Pay Per Click) campaigns let you drive immediate traffic from the SERP to your website or landing page. Running different Google Ad types is a good way to increase website conversion.

Some of the subtopics of the Google Ads module are Search Ad, Shopping Ad, Display Ad, and Video Ad.

It’s crucial to become familiar with the Google Ads dashboard’s conversion tracking measurement, audience manager, keyword planner, ad preview and diagnosis tool, Google Merchant centre, etc.

6. Social Media

Each social media site differs from the others in some way. Twitter is a platform for microblogging, whereas Facebook is a social networking site. Similar to how Instagram is a visual social network and LinkedIn is a professional network.

You study about utilising these numerous social media channels for business as part of your digital marketing course.

7. Quora (Question & Answer)

a social question-and-answer website where users can post pertinent queries and receive responses. This tool is great for creating leads. You can use this platform as a marketer to establish a solid reputation for the business and services.

You can develop as a content writer by asking questions and responding to queries.

8. Instagram Marketing

By using social bookmarking, you can distribute some useful links to other people. It’s similar to posting interesting material on a platform and having people follow you to see more of the same.

One can quickly pin an image or video on Pinterest and include the website address in the description.

9. Facebook Ads

This module needs to cover paid advertising on Facebook and Instagram. The following ad types in the Facebook Ad Manager tool will be covered in this module:

• Awareness
• Brand Recognition
• Reach
• Consideration
• Traffic
• Creating leads
• YouTube views
• Messages
• Installing an app
• Conversion
• Conversion
• Product Catalogue
• The Store

Re-targeting and Cold Audience will be covered in the learning process. Facebook Ads should be given utmost priority when studying various modules in digital marketing.

10. Email Promotion

A feature of the email marketing module is mass email distribution to thousands of recipients. Email marketing is one of the digital marketing modules where you may engage directly with potential leads and prospects.

Nearly all Internet users have at least one email address. The secret is to learn how to increase conversion rates while nurturing leads through email engagement. Aweber, MailChimp, Zoho Campaigns, and other tools should be covered in this module’s training.

11. Affiliate Promotion

Affiliate marketing is the practice of earning a commission by advertising goods or services from other companies. You learn how to choose products in this module where you can make up to 80 to 90 percent commission on each sale.

Some businesses may provide CPL (Commission Per Lead) or CPV (Commission Per View).

12. Ecommerce Promotion

Online goods sales are necessary right now. Nowadays, more people are putting their trust in internet retailers. Find out how to set up e-commerce websites. Integration of payment and shipping gateways is covered in the course.

13. Dropshipping

eCommerce operations without stock. Learn how to build up an eCommerce site to sell products from outside vendors. You don’t have to bother about shipping because the final seller will send the item directly to the client.

The module includes interaction with third-party vendors and the ability to set up a store using Shopify.

14. Content Promotion

The foundation of marketing is creating quality content. The ability to write is necessary regardless of whether you are creating sales copy, blog articles, or landing page headlines. As a content writer, you learn how to create quality material for both humans and bots.

15. Video Advertising

These days, making videos for platforms like Instagram, YouTube, and Facebook is essential.

16. Business owners are aware of WhatsApp’s advantages. WhatsApp’s Business Account API enables you to send leads and customers reminders, greetings, welcome messages, and other messages. It aids in generating and converting leads.

This module teaches you how to set up an API account and use WhatsApp for Business.

17. Telegram Promotion

Telegram is currently the most popular messaging app behind WhatsApp. The reason Telegram is so well-liked is because it has better features and privacy.

How to engage and convert leads with Telegram Broadcast, Groups, Subscription, etc.

18. SMS Advertising

Even now, bulk SMS is useful for many things, such as OTP and event reminders. Learn how to set up SMS gateways to send promotional, transactional, and OTP messages.

19. Automation of Marketing

Automate the tasks to free up time for a variety of jobs and projects. The advantage of automation in digital marketing is available. Things are now relatively simple thanks to apps like Zapier. It aids in eliminating a lot of manual labour.

20. Native ads

How to run native ads for your business and attract visitors from websites with lots of content. Native advertising are content-based advertisements that closely resemble the publisher’s website’s original content.

21. Media Buying Direct

How to get in touch with and directly purchase ad spots from sources with a lot of relevant traffic. You can easily purchase ad space and slots through websites like TheMediaAnt and reserve them from any location.